|
The MAER Vol.29 Distributed by EBSCO
CONTENTS
Research Article 1
AN INTEGRATED AND SYSTEMATIC APPROACH FOR KNOWLEDGE CONTINUOUS IMPROVEMENT
Prof. Josep Riverola*
1. Professor-IESE, University of Navarra, Spain
Research Article 2
THE INFLUENCE AND THE HETEROGENEITY OF MOBILE TERMINAL TECHNOLOGY VARIABLES ON THE CHANGES OF CONSUMER BEHAVIOR.
Prof. Qian Cao, Bin Yu* (1) and
Dr. Xiao-Xia Tian Tian (2)
1. Nankai University, TianJin, China
2. Nankai University, TianJin, China
Research Article 3
STRATEGIC ANALYSIS RELATIONSHIPS OF THE CORPORATE GOVERNANCE
Prof. Jan van Helden (1)* and Dr. Karel Jan Alsem (1,2)
1. Faculty of Economics and Business, University of Groningen, The Netherlands
2. The Hanze University of Applied Sciences, Groningen, Netherlands
Research Article 4
FIRMS PERFORMANCE METRICS COMPARISON AND CAPITAL INVESTMENT ANALYSIS: AN EMPIRICAL APPROACH
Prof. Fiedler FFH-J*
1. Department of Economics, TU Dresden, Germany
,
Research Article 5:
AEXPERT OPINION - A RESTRUCTURING OF BUSINESS ORGANIZATION'S EFFICIENCY APPROACH
Dr. Marta Cristina Pelucio-Grecco (1)*, Dr. CecÃlia Moraes Santostaso Geron (2) and Dr. Gerson Begas Grecco (3)
1. PhD in Business Administration by Mackenzie Presbyterian University, Professor at Financial and Actuarial Accounting Research Institute Foundation - FIPECAFI Faculty, Brazil
2. Department of Accounting, University of São Paulo, Professor at Mackenzie Presbyterian University, Rua São Bento, 545 – 5SL, São Paulo, 01011-904, Brazil
3. Department of Accounting, Mackenzie Presbyterian University, Rua Dr. Gabriel dos Santos, 794 – apto 111, São Paulo, 01231-010, Brazil
,
>
Anyone
who has studied the use of information technology as a competitive weapon has
encountered the name Charlie Feld. Mr. Feld led the Management Services
Department of Frito-Lay during the 1980s when he pioneered one of the earliest
applications of information systems used to generate a competitive advantage.
No less than eleven Harvard Business School case studies document the work of
Mr. Feld during his tenure at Frito-Lay, covering the period starting when
Feld was hired at Frito-Lay in 1981 through his departure in 1992. So, when
Blind Spot appeared in the results of this reviewer’s regular search for
new and innovative books, it had to be considered for review. And this
reviewer knows the reader will not be disappointed.
There are literally dozens of books from the mundane to the excellent that
discuss and recommend methods and practices for aligning IT with the
organization. Further, there is the ubiquitous chapter in just about every
MIS textbook on the same subject. However, almost all of these books deal
with the subject of strategic alignment from the perspective that it is the
CIO’s responsibility to align the IS strategic plan with that of the
business. In Blind Spot, Feld makes the case that ...
|
